Meet Our Team

Bernard Whitman, Founder & CEO of Whitman Insight Strategies and author of 52 Reasons To Vote For Hillary and 52 Reasons To Vote For Obama, is a brand and political strategist with over 25 years’ experience advising some of the world’s most powerful leaders, companies, and organizations. A pollster to President Bill Clinton and Mayor Michael Bloomberg, Bernard has been involved in the past nine U.S. presidential campaigns and has served as a strategic advisor to numerous heads of state, Fortune 500 CEOs, and some of the world’s leading issue advocacy organizations and nonprofit institutions.

Bernard leverages insight to shape public opinion and ignite action to win more votes for brands, causes, and elected officials. A three-time recipient of the David Ogilvy Excellence in Research Award, Bernard pioneered the development of The Political Model to identify the “swing” consumer, and the messages and touchpoints that can unlock additional votes for a brand or cause.

Bernard is a frequent television commentator with more than 500 media appearances on networks including CNN, MSNBC, Fox News, ABC, CBSN, CNBC, and Fox Business. He provides winning strategic and communications advice to clients across the United States and around the globe.

Bernard graduated magna cum laude from Brown University, and is a former Peace Corps volunteer.

Scott advises political candidates, issue advocacy organizations, and major corporations across a variety of industries.

His expertise in brand growth strategy, advertising optimization, and advanced targeting and segmentation techniques has helped dozens of Fortune 500 companies accomplish strategic goals and successfully react to changing dynamics in the marketplace.

Scott has directed polling, messaging research, and voter contact programs for numerous congressional, gubernatorial, and mayoral campaigns. In 2009, Scott worked on the Bloomberg For Mayor campaign, where he developed an integrated polling, ad testing, and voter contact/persuasion program that was instrumental to the success of Mayor Bloomberg’s reelection in New York City.

His work has been honored by the David Ogilvy Awards for advertising research and Pollie Awards for political campaigns.

Scott is a graduate of the Johns Hopkins University in Baltimore, MD, holding a B.A. International Relations and a Master’s degree in Government & Political Communications.

Adam has over a decade of experience helping clients make strategic decisions, tell their story, and grow their brand using custom research solutions and analytics. At WINS, he leads the design and management of quantitative and qualitative research engagements in the U.S. and around the world, including brand equity research, segmentation, concept testing, creative evaluation, focus groups, and surveys for public release.

He is a RIVA-trained moderator and has conducted numerous focus groups, in-depth interviews, and ethnographies in-person and virtual among Consumer and B2B audiences, Corporate Executives, and U.S. Military Veterans.

Over the course of his career Adam has helped brands, causes, and leaders meet strategic objectives and drive positive change in the marketplace.

Adam is a graduate of NYU’s Stern School of Business, holding a B. S. in Marketing.

Matt is an experienced opinion researcher and communications strategist for political candidates, issue advocacy organizations, and major corporations. Matt’s expertise in messaging strategy and targeting has led to important victories in key political races and in several issue spaces related to public health, immigration, strengthening labor unions, civil rights and voting, democracy reform, and political engagement and participation. Matt has helped countless organizations develop and optimize their message to more effectively communicate with their target audience. Matt is a RIVA-trained moderator who has facilitated numerous focus groups, in-depth interviews and ethnographies among various consumer and B2B audiences, voters, corporate executives, and medical professionals. He takes an innovative approach to qualitative engagements by harnessing the leading methodologies to generate actionable insights. Matt holds a BA in political science and geography from the George Washington University in Washington, D.C.

Boogie joined the WINS family in Winter of 2014 at only 8 weeks old. As rescue pup, Boogie is a strong believer in the Stray Pride movement, and does his best every day to inspire the team.

Since joining WINS, Boogie has helped to reinforce the discipline necessary for successful strategic communications and advertising campaigns, by serving as a constant reminder that what we say isn’t always what our intended audience hears.

In his spare time, Boogie enjoys fetch, face-licks, long naps, and terrorizing the local pigeon population.