Adam has over a decade of experience helping clients make strategic decisions, tell their story, and grow their brand using custom research solutions and analytics. At WINS, he leads the design and management of quantitative and qualitative research engagements in the U.S. and around the world, including brand equity research, segmentation, concept testing, creative evaluation, focus groups, and surveys for public release.
He is a RIVA-trained moderator and has conducted numerous focus groups, in-depth interviews, and ethnographies in-person and virtual among Consumer and B2B audiences, Corporate Executives, and U.S. Military Veterans.
Over the course of his career Adam has helped brands, causes, and leaders meet strategic objectives and drive positive change in the marketplace.
Adam is a graduate of NYU’s Stern School of Business, holding a B. S. in Marketing.