Bernard Whitman, Founder & CEO of Whitman Insight Strategies and author of 52 Reasons To Vote For Hillary and 52 Reasons To Vote For Obama, is a brand and political strategist with over 25 years’ experience advising some of the world’s most powerful leaders, companies, and organizations. A pollster to President Bill Clinton and Mayor Michael Bloomberg, Bernard has been involved in the past nine U.S. presidential campaigns and has served as a strategic advisor to numerous heads of state, Fortune 500 CEOs, and some of the world’s leading issue advocacy organizations and nonprofit institutions.
Bernard leverages insight to shape public opinion and ignite action to win more votes for brands, causes, and elected officials. A three-time recipient of the David Ogilvy Excellence in Research Award, Bernard pioneered the development of The Political Model to identify the “swing” consumer, and the messages and touchpoints that can unlock additional votes for a brand or cause.
Bernard is a frequent television commentator with more than 500 media appearances on networks including CNN, MSNBC, Fox News, ABC, CBSN, CNBC, and Fox Business. He provides winning strategic and communications advice to clients across the United States and around the globe.
Bernard graduated magna cum laude from Brown University, and is a former Peace Corps volunteer.
Scott advises political candidates, issue advocacy organizations, and major corporations across a variety of industries.
His expertise in brand growth strategy, advertising optimization, and advanced targeting and segmentation techniques has helped dozens of Fortune 500 companies accomplish strategic goals and successfully react to changing dynamics in the marketplace.
Scott has directed polling, messaging research, and voter contact programs for numerous congressional, gubernatorial, and mayoral campaigns. In 2009, Scott worked on the Bloomberg For Mayor campaign, where he developed an integrated polling, ad testing, and voter contact/persuasion program that was instrumental to the success of Mayor Bloomberg’s reelection in New York City.
His work has been honored by the David Ogilvy Awards for advertising research and Pollie Awards for political campaigns.
Scott is a graduate of the Johns Hopkins University in Baltimore, MD, holding a B.A. International Relations and a Master’s degree in Government & Political Communications.
Adam has over 5 years of experience helping clients grow their brand and their message using custom research solutions and analytics. At WINS, he leads the design and management of quantitative and qualitative research engagements in the U.S. and abroad, including brand equity and tracking research, audience segmentation, concept and advertising testing, and surveys for public release.
He is RIVA-trained moderator and has conducted numerous focus groups, ethnographies, and individual interviews among various Consumer and B2B audiences, Corporate Executives, and U.S. Military Veterans.
Over the course of his career Adam has helped dozens of corporate, political, and issue-advocacy organizations meet strategic objectives to impact change in the marketplace. His work extends to clients such as Starbucks, IKEA, Nestlé, American Express, Comcast, Lincoln Financial Group, Hood, and the U.S. Department of Veterans Affairs.
Adam is a graduate of NYU’s Stern School of Business, holding a B. S. in Marketing.
Eric Bornstein serves as a Vice President at Whitman Insight Strategies where he manages the design, set up, execution and analysis of various quantitative and qualitative engagements. Since joining WINS in 2012, Eric has worked across all facets of the business with a focus on our CPG and beverage related clients. Eric uses his analytical proficiency to help clients grow their brand by using research to determine who the optimal target audience is, uncover what the most motivating messaging/communications strategies to activate them are, and identify when (critical touchpoints) and where (media channels) to reach them. Eric is a core member of our team that helped MilkPEP (The Milk Processor Education Program) uncover motivating messaging and craft a new communications strategy around protein, after nearly two decades of running the “Got Milk?” campaign. The resulting Protein Fight Club and Milk Life campaigns have both resulted in increased incremental efficiency in MilkPEP’s marketing dollars. Eric is a graduate of Franklin & Marshall College where he holds a B.A. in Mathematics.
Matt is an experienced opinion researcher and communications strategist for political candidates, issue advocacy organizations, and major corporations. Matt’s expertise in messaging strategy and targeting has led to important victories in key political races and in several issue spaces related to public health, immigration, strengthening labor unions, civil rights and voting, democracy reform, and political engagement and participation. Matt has helped countless organizations develop and optimize their message to more effectively communicate with their target audience. Matt is a RIVA-trained moderator who has facilitated numerous focus groups, in-depth interviews and ethnographies among various consumer and B2B audiences, voters, corporate executives, and medical professionals. He takes an innovative approach to qualitative engagements by harnessing the leading methodologies to generate actionable insights. Matt holds a BA in political science and geography from the George Washington University in Washington, D.C.
Nicolas serves as Senior Analyst at Whitman Insight Strategies where he drives the design, set up, analysis, and presentation of various quantitative and qualitative engagements.
Over the course of his career, Nicolas has helped dozens of corporate and issue-advocacy clients achieve their strategic objectives through custom research solutions and analytics. With exposure working across the U.S. and abroad, he is well-versed in executing quick-turn polls, long-term messaging studies, concept testing, and brand health tracking across a wide range of industries, including QSR, technology and financial services. Equally, Nicolas is a RIVA-trained moderator with demonstrated experience conducting numerous qualitative methodologies in English and Spanish.
His work extends to clients such as McDonald’s, Charles Schwab, GSK, Comcast, Cannabis Trade Federation, and Cochlear.
Nicolas is a graduate of American University where he holds a B.S. in Business, Language, and Culture with Dean’s List honors.
Madison has four years of collegiate and professional experience at the intersection of social science research and policy.
Prior to joining WINS, Madison worked as an Analyst with The Expert Institute where she partnered with AmLaw 100 leaders, boutique firms and solo practitioners to strategize and target the expert witnesses needed to win their cases. Madison’s collegiate research has helped to inform policy related to false eyewitness testimony, memory biases, and decision-making processes within the legal system.
At WINS Madison serves as an Analyst where she provides support for the setup, management, and analysis of various quantitative and qualitative engagements.
Madison is a graduate of Cornell University, holding a B.S. with high distinction in Human Development and minors in Global Health and Law & Society.
Katherine is WINS’ very own system creator, people aligner, and productivity maximizer. Determined and decisive yet calm and cooperative, Katherine’s balanced approach enables her — and the people around her — to get the most out of every day.
In her role as the Executive Assistant to Founder & CEO Bernard Whitman, Katherine helps execute his vision for the firm to discover, unify, and empower brilliant people at work. Katherine works across the organization to streamline workflow, coordinate projects, connect clients and colleagues, and support the delivery of superior results and service.
Katherine comes to WINS with extensive experience supporting top-performing senior executives primarily in the financial services industry.
Katherine is a graduate of the University of Connecticut where she holds a BA in Economics.
Boogie joined the WINS family in Winter of 2014 at only 8 weeks old. As rescue pup, Boogie is a strong believer in the Stray Pride movement, and does his best every day to inspire the team.
Since joining WINS, Boogie has helped to reinforce the discipline necessary for successful strategic communications and advertising campaigns, by serving as a constant reminder that what we say isn’t always what our intended audience hears.
In his spare time, Boogie enjoys fetch, face-licks, long naps, and terrorizing the local pigeon population.