Bernard Whitman, Founder & CEO of Whitman Insight Strategies and author of 52 Reasons To Vote For Hillary and 52 Reasons To Vote For Obama, is a brand and political strategist with over 25 years’ experience advising some of the world’s most powerful leaders, companies, and organizations. A pollster to President Bill Clinton and Mayor Michael Bloomberg, Bernard has been involved in the past nine U.S. presidential campaigns and has served as a strategic advisor to numerous heads of state, Fortune 500 CEOs, and some of the world’s leading issue advocacy organizations and nonprofit institutions.
Bernard leverages insight to shape public opinion and ignite action to win more votes for brands, causes, and elected officials. A three-time recipient of the David Ogilvy Excellence in Research Award, Bernard pioneered the development of The Political Model to identify the “swing” consumer, and the messages and touchpoints that can unlock additional votes for a brand or cause.
Bernard is a frequent television commentator with more than 500 media appearances on networks including CNN, MSNBC, Fox News, ABC, CBSN, CNBC, and Fox Business. He provides winning strategic and communications advice to clients across the United States and around the globe.
Bernard graduated magna cum laude from Brown University, and is a former Peace Corps volunteer.
Scott advises political candidates, issue advocacy organizations, and major corporations across a variety of industries.
His expertise in brand growth strategy, advertising optimization, and advanced targeting and segmentation techniques has helped dozens of Fortune 500 companies accomplish strategic goals and successfully react to changing dynamics in the marketplace.
Scott has directed polling, messaging research, and voter contact programs for numerous congressional, gubernatorial, and mayoral campaigns. In 2009, Scott worked on the Bloomberg For Mayor campaign, where he developed an integrated polling, ad testing, and voter contact/persuasion program that was instrumental to the success of Mayor Bloomberg’s reelection in New York City.
His work has been honored by the David Ogilvy Awards for advertising research and Pollie Awards for political campaigns.
Scott is a graduate of the Johns Hopkins University in Baltimore, MD, holding a B.A. International Relations and a Master’s degree in Government & Political Communications.
Eric Bornstein serves as a Director at Whitman Insight Strategies where he manages the design, set up, execution and analysis of various quantitative and qualitative engagements.
Since joining WINS in 2012, Eric has worked across all facets of the business with a focus on our CPG and beverage related clients. Eric uses his analytical proficiency to help clients grow their brand by using research to determine who the optimal target audience is, uncover what the most motivating messaging/communications strategies to activate them are, and identify when (critical touchpoints) and where (media channels) to reach them.
Eric is a core member of our team that helped MilkPEP (The Milk Processor Education Program) uncover motivating messaging and craft a new communications strategy around protein, after nearly two decades of running the “Got Milk?” campaign. The resulting Protein Fight Club and Milk Life campaigns have both resulted in increased incremental efficiency in MilkPEP’s marketing dollars.
Eric is a graduate of Franklin & Marshall College where he holds a B.A. in Mathematics.
Adam has over 5 years of experience helping clients grow their brand and their message using custom research solutions and analytics. At WINS, he leads the design and management of quantitative and qualitative research engagements in the U.S. and abroad, including brand equity and tracking research, audience segmentation, concept and advertising testing, and surveys for public release.
He is an experienced moderator and has conducted numerous focus groups and individual interviews among various Consumer and B2B audiences, Corporate Executives, and U.S. Military Veterans.
Over the course of his career Adam has helped dozens of corporate, political, and issue-advocacy organizations meet strategic objectives to impact change in the marketplace. His work extends to clients such as Starbucks, IKEA, Nestlé, American Express, Comcast, Lincoln Financial Group, Hood, and the U.S. Department of Veterans Affairs.
Adam is a graduate of NYU’s Stern School of Business, holding a B. S. in Marketing. He lives in the East Village with his fiancée and their pet turtle, Hazel.
Matt is an experienced opinion researcher and communications strategist for political candidates, issue advocacy organizations, and major corporations.
Matt’s expertise in messaging strategy and targeting has led to important victories in key political races and in several issue spaces related to public health, immigration, strengthening labor unions, civil rights and voting, democracy reform, and political engagement and participation.
Matt has helped countless organizations develop and optimize their message to more effectively communicate with their target audience.
Matt is a RIVA-trained moderator who has facilitated numerous focus groups, in-depth interviews and ethnographies among various consumer and B2B audiences, voters, corporate executives, and medical professionals. He takes an innovative approach to qualitative engagements by harnessing the leading methodologies to generate actionable insights.
Matt holds a BA in political science and geography from the George Washington University in Washington, D.C.
Nicholas Casci is an Analytics Associate at Whitman Insight Strategies, handling the back-end data and synthesis for client engagements. He is responsible for performing multivariate analyses and implementing predictive analytics for consumer behavior and value forecasting efforts in corporate strategy and marketing initiatives. Since joining WINS, Nicholas works on brand/product efforts, applying cluster analysis and propensity models to identify key customer segments and calculate CLV.
Prior to WINS, he worked at the Sobel Tinari Economics Group where he was a Research Analyst, responsible for determining pecuniary losses in civil litigation matters. There, he calculated loss of plaintiff earnings and services related to damages suffered in personal injury, wrongful death, medical malpractice, and wrongful termination cases.
Nicholas brings a decade of professional services experience, starting as a financial analyst at Banco Bilbao Vizcaya Argentaria then working in various aspects of strategic customer engagement and sales process management via digital channels.Nicholas is a graduate of the University of Virginia, holding a B.S. Commerce degree in Marketing and Finance.
Brittany Yu is an Analyst at Whitman Insight Strategies, where she works with clients across a range of industries and research disciplines. She helps lead the design, management, and execution of quantitative and qualitative research engagements in the U.S. and abroad, including brand strategy and innovation work, advertising and brand tracking research, audience targeting and segmentation, and concept and advertising testing.She holds a BA in Economics from NYU with minors in Business Studies and Media, Culture, & Communication.
Originally from the Bay Area, she is an avid San Francisco Giants fan. In her spare time, she enjoys cooking and searching New York City for decent Mexican food.
Kelly Gaudet is an Analyst at Whitman Insight Strategies. She is a graduate of Dartmouth College, holding a B.A. in both Psychology and Film and Media Studies.
Kelly has previous experience in advertising strategy, neuromarketing, and neuroscience laboratory work. In 2016, her passion for data analytics and brand strategy led her to compete in Griffin Farley’s Beautiful Minds, a strategy competition through Google and BBH.
In her spare time, Kelly enjoys writing and is an avid ice hockey fan.
Regan Plekenpol is an Analyst at Whitman Insight Strategies.
She grew up in Shanghai, China and graduated from Dartmouth College with a B.A. in Government and Public Policy, and a minor in Human-Centered Design through the Thayer School of Engineering.
Regan has previous experience in the financial sector and has a passion for solving global issues through a design thinking lens. In her spare time, she enjoys scouting the New York City live music and healthy food scene.
Marcelle Wolfe is the Office Manager at Whitman Insight Strategies and Executive Assistant to the firm’s President, Bernard Whitman. She has over 30 years of experience Office Management and Administration and brings to the firm a proven track record of success across a variety of industries and company sizes.
At WINS, Marcelle handles scheduling, accounts payable/ receivable, payroll, and employee benefits as well as all other administrative duties. Her administrative expertise is the glue that holds a fast-paced team of professionals together.
Previously, Ms. Wolfe was Director of Operations for a nonprofit organization with more than a dozen locations in the New York metropolitan area. Prior to that, she assisted in running a global technology business with offices in New York and Jerusalem.
Marcelle is a lifelong New Yorker who currently lives in Manhattan with her husband and basset hound.
Boogie joined the WINS family in Winter of 2014 at only 8 weeks old. As rescue pup, Boogie is a strong believer in the Stray Pride movement, and does his best every day to inspire the team.
Since joining WINS, Boogie has helped to reinforce the discipline necessary for successful strategic communications and advertising campaigns, by serving as a constant reminder that what we say isn’t always what our intended audience hears.
In his spare time, Boogie enjoys fetch, face-licks, long naps, and terrorizing the local pigeon population.