Our research tools

Quantitative Tools

Telephone surveys: Our telephone studies reach out to general or targeted audiences. We have extensive experience conducting strategic research via telephone, including elite and hard-to-reach groups such as:
Government Officials
Key Decision-Makers and Influences
Fortune 500 Executives
Financial Analysts
Journalists
Academics

Online surveys: Our online surveys reach expansive population segments at minimal cost, and may be used for expedited results.

Face to Face Interviews: Our face to face interviews access hard-to-reach populations, and are particularly useful developing economies with low levels of telephone and internet penetration.

Mall Intercepts: Our mall intercepts provide fast access to population samples and may be implemented to reflect consumer ideas in their own words.

Online ad testing: Our online ad testing enables us to reach large segments of the population at minimal cost. Using a forced exposure, pre/post methodology, we can customize each test to meet specific business needs, evaluating the advertising on its own or in a competitive context.

Qualitative Tools

Focus Groups: The principals of Whitman Insight Strategies have conducted more than 100 focus groups on a wide variety of topics in the United States and abroad. We employ advanced focus group methodologies that enable us both to answer questions of import to our clients, as well as to unearth perspectives among target audiences that might not have been previously apparent. Often, focus groups are used as a seminal form of research designed to identify all issues of importance and lay the groundwork for subsequent quantitative research. We provide clients with both written, audio, and video compilations of the focus groups to show how target audiences’ respond to issues in their own words.

Roundtable Discussions: Our Roundtable Discussions enable us to establish consumer or constituent preferences in an informal setting.

In-Depth Interviews: Our in-depth interviews yield extensive verbatim comments on key diagnostic questions without the pitfalls of group-think mentality.

Live Online One-on-One Chat Sessions: Our experience with online research enables us to conduct live online one-on-one chat sessions. These conversations enable us to unearth perspectives among target audiences at minimal cost.

Online Focus Groups: Our experience with online research, including online polls and live one-on-one interviews, enables us to reach large segments of the population at minimal cost.

Onsite Observation at Events/Conferences: WINS mechanisms such as Conference Optimizer enable executives to maximize the impact of conferences.