Issue Advocacy, Non-profit & Government

Whitman Insight Strategies provides strategic research and issue advocacy consulting to non-profit organizations, political action committees, 527’s, unions, and government agencies.  We work with organizations to develop effective messages and design powerful campaigns to marshal the power of public opinion to achieve an organization’s regulatory, legislative, educational, or perceptual objectives.

Image Management
MESSAGE DEVELOPMENT, ADVERTISING TESTING & BRANDED RESEARCH

Brand and Communications Tracking provides a forward-looking strategy to evaluate the health of an organization’s brand and the effectiveness of communications campaigns.  This research measures changes in opinion and behavior to provide competitive analyses, assess potential threats, and recommend changes in message, execution, or ad buys.

Message Development & Optimization identifies messages to form the basis of communications and fundraising campaigns. These studies optimize messages to test the appeal and effectiveness of concept statements.

Advertising Testing evaluates and enhances television, print, online, and radio communications. Employing a forced exposure pre/post methodology, communications testing measures advertising's impact on attitudes and behavior towards an organization, government, issue, or brand. This research can test rough-cuts or story boards to optimize spots or decide which campaign to choose.

Branded Research offers organizations the opportunity to grow awareness and thought leadership or promote a specific cause through publicly released sponsored research.

Reputation Management
PUBLIC AFFAIRS, CRISIS MANAGEMENT & ADVOCACY

Public Affairs Research helps organizations navigate the intersection of politics and business with strategies to address regulatory and legislative concerns, political crises, issue advocacy, and public education campaigns.

Crisis Management Strategies help clients respond quickly and effectively to a crisis. This program helps organizations and governments identify preemptive actions to undertake as a crisis unfolds, develops the most effective response to insulate an organization from harm, and sets out a strategy to strengthen the organization for the long term.

Advocacy Polling assists organizations and governments in marshalling the power of public opinion to achieve their objectives.

Usability Testing helps test the functionality and content of websites and software by carefully examining how target individuals use the product, identifying points of confusions, and determining ways to improve ease of use.