Whitman case studies

AIG: Developing and Enhancing a Consumer Brand

AIG American General: Branding and Communications Tracking Study

Motorola Networks & Enterprise: Tracking the Motorola Brand

Motorola Networks & Enterprise: Extending the MOTO Campaign

Motorola Mobile Devices: Expanding the Brand & Re-engaging Customers

Microsoft: Positioning Xbox Worldwide

New York City Dept. of Health & Mental Hygiene: Take Care New York

American Red Cross: Emergency Preparedness Study

American Red Cross: Assessing the ARC/GNY Brand Image

Human Rights Campaign: Gay Adoption

Beilenson for Congress: Positioning a Candidate in a Crowded Primary

Fawcett for Congress: Exploring Democratic Opportunities in a Republican Stronghold

President Clinton: Redefining the President

Albania: Strategic Benchmark & Message Poll

Serbia & Montenegro: Parliamentary Elections

Georgia: Positioning an Outsider in an Insider Race